About Me

For more than two decades, I’ve led creative direction and brand strategy across global entertainment — building teams, stewarding iconic IP, and delivering cohesive, multi-platform campaigns that move audiences and drive results. I’ve partnered closely with filmmakers, executives, product and growth teams to shape creative standards across streaming, transactional platforms, retail, and experiential environments. My work lives at the intersection of story, scale, and brand equity.

Based in Los Angeles, I’m also raising two teenagers — arguably the most demanding role of all. When I’m not thinking about creative campaigns and storytelling, I’m skiing, traveling, training, or seeking out amazing food. The best ideas often come from living fully outside the office. Curiosity, movement, and culture fuel both my life and my creative instincts.

expertise

Creative Leadership

I build and lead high-performing creative teams through growth, change, and complexity—setting clear vision, protecting talent, and pushing the work beyond expectations. Known as a steady, trusted partner to executives and creators, fostering a culture of collaboration, innovation, and creative excellence.

Visual Storytelling

Crafting bold, culturally resonant creative that translates brand and narrative into compelling visual experiences—shaping how stories are told and experienced across streaming, digital, and physical platforms.

360° Campaigns

Leading the development of integrated, multi-platform campaigns from concept through execution—connecting strategy, creative, and audience insight to deliver cohesive, high-impact storytelling across every touchpoint.